Notification

9 November 2026

Introducing Our Company Name and Brand Change Campaign

Since our independence on October 1, 2026, we have been asked in many different settings, "Who is Aratas?" and "What kind of company is Aratas?"

To answer these questions, we produced and released a brand movie in June, and since September, ahead of our independence, we have been running a company name and brand change campaign in 11 countries worldwide. We produced a 30-second teaser video to coincide with the launch of the campaign, and we are now rolling out a 90-second company introduction video as the centerpiece of the campaign.
We also visited our production and development sites in Japan and traveled to North America and Europe, where we asked our Aratas colleagues, who stand on the front lines with customers around the world, to candidly share their current thoughts. Please take a moment to listen to their passionate messages.
We are delighted to have received many messages of support for our company from customers and industry associations around the world. With these warm words of encouragement in our hearts, we at Aratas will now write a new chapter together with all of you.

For more details on each video and message, please visit our corporate website via the links below.

About Aratas Corporation

Aratas Corporation was established as a separate company within the OMRON Group on January 19, 2026, and became independent from OMRON on October 1, 2026. Its mission is “We harness innovative connections between people and technology to create a new tomorrow.” The name “Aratas” combines the Japanese words for “new” and “tomorrow,” reflecting the Company’s aspiration to create new value and shape the future together with customers around the world.
The Aratas Group develops, manufactures, and sells electronic components, including relays, switches, connectors, and sensors, for a wide range of industries, including automotive, home appliances, and industrial equipment. Net sales for fiscal year 2025 were approximately JPY 160 billion. Building on more than 90 years of technological heritage and customer trust from OMRON’s founding electronic components business, Aratas responds swiftly to changes driven by electrification and advances in AI. With its exceptional agility, Aratas aims to become an indispensable partner to its customers.
For more information, please visit the Aratas Corporation website.

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