Message
- Create a New Tomorrow
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We have turned new value into reality
through technology over time.Building quality. Fostering trust.
Meeting every challenge with integrity.The world is changing faster than ever—
across cities, mobility, energy, and industries.
Keeping pace is no longer enough.What matters now is to create what comes next,
before anyone else.Beyond “impossible,” we make the first move.
Anticipating challenges before they emerge.
To be the first to bring a future the
world has yet to see to life.Driven by purpose.
Turning change into opportunity.
Lead with the next value, delivered today.From small components to a greater future,
we connect it all through our technology—
creating a New Tomorrow. That’s Aratas.
Brand Movie
Aratas Overview
Corporate Brochure
Mission
The diverse technologies and specialized expertise cultivated through our electronic components business.
We will put these strengths to work as we take on challenges for the future of society and our customers. This commitment is embodied in our mission.
We harness innovative connections between people and technology to create a new tomorrow.
Value
To continue taking on new challenges as a company, we have encapsulated the mindset we value in three core values.
- Aspire
- We combine ambition and passion to continually pursue new standards.
- Agile
- We work with flexibility and speed to turn change into new value.
- Ahead
- We use our foresight to propose solutions that power tomorrow.
Business
Responding to a Changing Society
Through Technology
As society undergoes major changes,
such as decarbonization, the electrification of mobility,
advances in AI and high-speed communications,
and demographic shifts,
what our customers want to achieve and
the technologies they require also continue to evolve.
Through a diverse range of electronic components and devices,
Aratas will support our customers’ manufacturing and
contribute to addressing societal challenges.
Interview
The aspirations of Aratas employees and the challenges ahead
Interview content will be released as it becomes available.
Brand
Aratas is a name inspired by two Japanese words: “arata,” meaning new, and “asu,” meaning tomorrow. It reflects our desire to be a true partner, building long-lasting relationships grounded in trust— a company our customers turn to first, whether to seek advice or bring in a prototype. As a global company originating from Japan, we aspire to create new value and shape the future together with customers around the world. That spirit is embodied in the name Aratas.
The logo represents Aratas’s three core values— Aspire, Agile, and Ahead. It represents our commitment to respond swiftly to customer expectations and to deliver new value faster than ever. Its sharp and powerful form reflects unwavering reliability and our determination to lead the future. The color carries forward OMRON Blue, while introducing “Aratas Blue,” a shade that symbolizes the spirit of Japanese manufacturing and our strong sense of purpose.